What’s REALLY good dTb fam? If y’all aren’t doing anything on the 11th of June, why not hop on over to downtown Pomona to check out the “The Sun Will Rise Again Benefit Show”. The Business will be there representing and doing their part in supporting Japan. It’s sure to be super duper!
Saturday, June 11, 2011
3:00-9:00
Mosaic Gallery
281 S. Thomas St.,
Pomona, CA 91766
For those who asked, “What’s with the frog, the turtle, and the koi fish on the ‘Japan Relief’ tee?”, here’s your answer! Enjoy!!
The Turtle:
Because of its long life span and large shell which protects them from threat, the turtle symbolizes longevity and endurance through the toughest times. In some folklore, the turtle is known as the messenger/princess of the sea whom after being rescued by Urashima takes him to the heavens to live with her and her family.
The Koi:
Japanese associate koi with perseverance in adversity and strength of purpose. The koi are depicted to have strength and determination, to fight against the current, and power through/overcome any obstacle that presents itself.
The Frog:
The word for “Frog” in Japanese diction is “kaeru.” “Kaeru” is also the word for “return/to return” in the Japanese language. In Japanese culture, frogs are linked with belongings/or people returning to a place or origin. Frogs are thought of as lucky to keep around so that money, friends and family, (which you usually see off or give away) will at some point “kaeru” or return. 
We chose these three animals (rich in symbolism) because we thought that together, they would convey the perfect message of support:
We wish the families of Japan luck, longevity, perseverance through strength and adversity, and a safe return to their families and way of life. We hope that in wearing these shirts, we will display our symbols with the utmost respect and support for Japan.
Thanks to all that supported dTb to help Japan! We couldn’t have done it without you all! You are all Definitely The Business.
First tumblr post ever! Kind of confusing hopefully I get used to it. Had to do it right with my newest #defthebiz attire…Picked these up the other day finally..actually they were dropped off to me haha…I believe I am the only non-owner of DTB to have the shirt on the right in a mens size! =D The other two shirts can be found at www.defthebiz.com but hurry because the #prayforjapan shirt pre-orders are going to be over soon!
Due to popular demand, we have decided to re-run our ‘Japan Relief’ tee. So for those who missed out the first time, or for those who want to help Japan out just a little more now have the chance to do so. We here at Definitely The Business greatly appreciate all that you guys have been done to #support the cause and we thank each and every one of you.
• Our pre-order will be up from NOW until Wednesday, April 13, 2011.
• All shirts will be shipped the next day, Thursday, April 14, 2011.
By now, you all know what Japan has been going through some tough times recently with the tsunami, the earthquake, and now the recent problems with their nuclear power plants malfunctioning, things are getting even tougher. We here at dTb decided to make a t-shirt to show some sort of support to help Japan get back to where they were. Disasters like this can strike at any moment and it’s good to know that someone out there cares when they happen. We ask that you take a part in this cause and help Japan as well. Here are the ways that you can participate:
• For each ‘Japan Relief Tee’ bought, 100% of the proceeds will go to aiding Japan.
OR
• You can pay $10.00 to donate one of our older t-shirts to Japan. We will take care of shipping and everything else.
Don’t forget to check out our new couch video.
We will have another one going in depth on the design shortly. Stay tuned!
Every little bit counts. Thank you all!
